Junji Ogura recently returned from a FIFA meeting in Switzerland on stadium security for the World Cup in South Africa and was briefed on ticket sales.
"Ticket sales in the United States are good, they are also good for Europe but Asia is bad, we need more Japanese to go," Ogura told Thursday's Nikkansports newspaper.
A large number of Japanese went to Germany for the 2006 World Cup, but travel agencies are expecting a big drop off in tours to South Africa.
A sluggish economy, concerns over security and the recent poor performance of Japan's national team are cited as reasons for the slow sales.
"At this point, tour sales are about 25 percent less of what they were for the World Cup four years ago," said Hiromi Nishikawa, a travel agent at Nishitetsu Travel, one of four Japanese agencies offering World Cup tours.
Nishikawa said the cheapest tour being offered was $5,300 for one game, but the company is planning on cutting the price.
Japan, which has never won a World Cup match on foreign soil, has been drawn in Group E with the Netherlands, Denmark and Cameroon.
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